Companies turn to Web 2.0 to recruit for trials

“Fierce Biotech” reports

Patient recruitment companies are reinventing the patient-to-trial matchmaking service of yesteryear with a new approach that meets prospects where they are increasingly spending their time–on social networking sites.

Not only are companies creating web applications for such popular sites as Myspace and Facebook, but the companies running these sites have also begun exploring the idea of creating business plans around clinical trial recruitment, Matthew Holt, founder and author of The Health Care Blog, tells Bio-IT World.

Visit this link to read the whole story! It’s just too obvious isn’t it?!

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